Google Taiwan must have noticed that not many of Taipei’s shoppers started downloading Google Chrome following them putting up one massive billboard last month. (On one of my Taiwanese websites Chrome has so far grown to 0.54% of the visitors).

They dropped complicated and went for the KISS concept. Instead of instructions on how to download Google Chrome they now simply ask “What can you do with Google?”. The TV screen has dropped animated Google Earth flyovers and now focuses on Google Mail instead.

With most Taiwanese website visitors coming from Yahoo Taiwan (2/3) versus Google Taiwan (1/3) they still have some catching up to do. Sticking to promoting the basics might be the best decision.